How To Produce A High School Newspaper Essays - Journalism

How to produce a high school newspaper I sat nervously in front of the classroom while my hands shook uncontrollably. I sat and watched each member of my staff walk into the classroom one by one. Lumps formed in my throat as I tried to swallow them into my churning stomach. These were the chosen students who were going to depend on me, their editor-in-chief, for guidance and assistance. All of a sudden, a piercing ringing of the bell indicated that it was time for me to begin. I was the person in charge of nineteen fellow peers. I wasn't sure what to expect while hundreds of questions raced through my mind: What if they don't listen to me? What if I'm not experienced enough? Can I just forget about this and go home? The first day of class was the most nerve wracking and scariest day I have ever had to experience during the course of my short-lived newspaper career. Coordinating a high school newspaper staff and creating a newspaper every three weeks is a lot of fun, but on the other hand, it involves a lot frustration. Much goes into producing a high school newspaper, but most important is the ability to manage and organize a group of people within an allotted amount of time. Patience is also crucial in order to understand and help other staff members. However, when it's completed, the satisfaction is its own reward. Before understanding the entire newspaper production process, there are a few key people whose duties rely heavily on it. The editor-in-chief is the actual ?big cheese? or ?head honcho.? As the editor-in-chief, it was my job to organize and lead the class during every issue to produce a newspaper. This stressful position required good leadership skills, people skills, and production skills since the other staff members depended on me, the editor-in-chief, to direct them. The advisor is usually a teacher who doesn't actual run the class, but advises the editor-in-chief when needed. Section editors have the duty of laying out each page in their section. Some section editors have assistants to help them, but most don't because they usually only have two to three pages. Reporters are the glue in this process. Everything relies on their story and the deadlines they meet. Their main duty is to meet the deadlines. If a reporter misses a deadline, or they are late, then the entire production process gets held back. For instance, if a story is not ready, the section editor can't layout the page without a story; the photographers can't size the pictures onto a page without a story on it; the advisor can't final that page until its completed with a picture and story on it; and finally, the editor-in-chief can't take the paper to press without the pages finaled. So, everything that happens revolves around the reporter and his/her story. The second duty of a reporter is to write a story interesting enough so that the readers will read it. There is no point in writing a story just to take up space. If that were the case, then the efforts (of the entire class) would be meaningless. Photographers also have many duties. They are responsible for taking and printing all the pictures that will be placed in the newspaper. The pictures must be visible and exciting to attract the reader's attention to the story. Sometimes, they have to take twenty or thirty pictures of one athletic event to get that one good action shot. In order to follow the procedures of newspaper production, there are a few terms and newspaper lingo to understand. Dummy sheets are the sheets of paper where section editors design the pre-layout of their pages. Each section editor is responsible for about two to three pages. To crop a picture means to cut a picture or clip art in the appropriate proportions to the picture box where it is to be placed. Copy is the actual text. All the cartoon-like pictures or hand-drawn pictures are the clip art designs. Gutters are the columns between the text that must remain empty. When a story or layout is finaled, the reporter has been through the process of

Boxes and Boxing

Boxes and Boxing Boxes and Boxing Boxes and Boxing By Mark Nichol Is there any connection between the word for a usually square or rectangular container and the name of the contact sport called the sweet science? The pugilistic sense of box may be related to the botanical one and therefore to the general sense of an object in which something is situated or enclosed, but no direct relationship has been traced. However, this post explains the etymological origin of the word in both senses and provides some definitions and usage examples. Box is ultimately from the word pyxos, the Greek name of the box tree, by way of the Latin term buxis. The wood of the box tree, also called boxwood, is used for making things- including, naturally, boxes. (The tree itself is used for hedges and topiary.) Now, however, a box can be made of virtually any material, and though most boxes consist of square or rectangular faces, they come in many shapes. By extension, the word has come to refer to seating compartments for spectators at a sports or performing-arts event, receptacles for mail (though mailbox may refer to both physical and electronic correspondence, and â€Å"letter box† is used in British English), a manually drawn or electronically produced square or rectangular space, or the defined space in which a batter stands while at bat during a game of baseball. (There is also a catcher’s box adjacent to the batter’s box, and the pitcher’s mound, from its origin as a boxed area, is still sometimes referred to as â€Å"the box.†) Box is also a verb meaning â€Å"place in a box,† the act of enclosing something in a box is boxing, and boxy is an adjective meaning â€Å"resembling a box.† In addition, many terms incorporate box as the first or second element in an open or closed compound (for example, â€Å"box office† and hatbox). Boxing Day, a holiday in the United Kingdom and various countries that were part of the British Empire, is said to stem from the tradition of giving boxes containing money or presents to servants and tradespeople on the day after Christmas (or near the holiday). But in the United States, the holiday is not observed and is little known; boxing is in American English solely a reference to the sport in which fists are used to strike or defend oneself from an opponent. The term derives from the verb box, which means â€Å"beat, strike, or thrash with one’s hands or fists.† Box itself can be a noun in this sense, though it is rarely used as such. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:20 Words with More Than One Spelling15 Great Word GamesCapitalizing Titles of People and Groups

Not June Cleaver Essay Example | Topics and Well Written Essays - 1500 words

Not June Cleaver - Essay Example This paper explores women experiences and their contributions in the post-war American society by reviewing I Wanted the Whole World to See written by Ruth Feldstein and The Sexualized Woman written by Donna Penn. I Wanted the Whole World to See Ruth Feldstein tells the story of a young teenager who came face to face with the seriousness of racial segregation in Mississippi, in August 1955. Emmett Till was a bright and bold 14-year-old boy who met his death for flirting with a white woman, Carolyn Bryant. Although the boy and his peers seemed to care about the likely repercussions of flirting with a white woman, they immediately forgot about it, at least before his assailants caught up with him. Roy Bryant and John William Milam approached the boy in the company of Mose Wright and drove off with him. Three days later, the badly disfigured body of Emmett Till was found dumped in the Tallahatchie River.1 At first, the community was united, despite racial differences in expressing shock and condemned the heinous murder of the young boy. Bryant and Milam were apprehended for kidnapping soon after they drove away with the boy. In the verdict, it was argued that identity of the corpse could not be identified. Bryant and Milam also claimed that they had let Emmet Till free and did not kill him. Feldstein through this essay shows the challenges that women faced, especially African Americans. Emmett’s mother, Mamie Bradley, sought to nationalize her grief and therefore generally the challenges facing the African American women in the country. She did this by first making Till’s funeral service public. The service was conducted with an open casket shown. In this manner the world was able to see what had happened and equally significant the pain that African Americans experienced in Mississippi. The action of making the funeral service public and specifically the bold step of letting the casket remain open in the course of the funeral service had far reachin g effect – it helped to tell the world, in the most powerful and persuasive way, the evils that were taking place in Mississippi against African Americans. Feldstein described the scenes of the savage repression of women, especially African American women, by the media. The story covered various scenes of pain and suffering that the boy and his mother went through as well as the shock and disbelief expressed by members of the society. Mourners from African descent saw the badly mutilated body of Emmett Till, and quickly recounted brutal repression which they had went through in the past.2 Additionally, it was evident from the story that many more African American women within the society had not yet come across such incidents or heard of them at all for that matter, because some of the regions in the United States like Chicago were more liberal compared to Mississippi.3 The discourse in the essay draw many similarities from June Cleaver’s scenario: for example, the suf fering of black females as was the case for Mamie Bradley points to the fact that many African American women suffered in silence. The publication of pictures depicting various scenes in the murder of Emmett Till and his funeral touched the hearts of almost all members. Additionally, like the June Cleaver’s experiences, women still faced monumental resistance from men and agents of the status quo, despite a significant role of the media in highlighting the scenes of

ELECTRICAL POWER GENERATION SYSTEM Assignment Example | Topics and Well Written Essays - 1000 words - 1

ELECTRICAL POWER GENERATION SYSTEM - Assignment Example There are interconnections undersea through to the Republic of Ireland (EirGrid), Isle of Man (Isle of Man to England Interconnector), Northern Ireland (HVDC Moyle), the Netherlands (BritNed), and northern France (HVDC Cross-Channel). The paper will start with the different types of grid interfaces, protection issues and short circuit change levels. Then the paper will discuss the electrical power design of the components involved in generation of the electricity. In most cases, the low scale generators are indirectly connected to the grid. The characteristics of operation and the technology of generation need the incorporation of some interfaces in between the grid of distribution and the generator. For instance, photovoltaic panel of solar produce direct current electricity and thus, converter based on the power electronics is needed in between the generator and the grid. In technologies like induction generator using wind or hydro, this generator is directly connected to the Alternating Current grid. In the interconnection of the distributed generation, protection is essential. Distribution network is configured in the radial form. In this radial form, the network has over current schemes of time graded protection. The connection of the Distribution Grid may change the present schemes of protection coordination. In case, this is ignored, the protection system may fail to work. The major issues with relation to the Distribution Grid interconnection are as follows: This is the major measure useful in coordinating between over current relays and the selection of current transformers, fuses, reclosers, circuit breaker. The characteristic of short circuit is the equivalence system impendence at the points of and in this way, shows the fault current level that is expected. The variation in the time of this faulty current is affected by the rotating machinery characteristics (Cete, 2010). The majority of

Is babbling a part of language acquisiton, or is it simply 'mouth Essay

Is babbling a part of language acquisiton, or is it simply 'mouth play' - Essay Example The sounds produced during babbling indicate that the infant is trying to communicate his emerging thought pattern and is trying to talk like adults (Oller 2000). Even though words and sentences are not part of infant babble, the sounds in babbling indicate that the infants are making effort to achieve the â€Å"level of human understanding that only language seems to provide† (Oller 2000). It has been found that the world over, the first word that children usually learn are the names of their father and mother (O’Grady 2005). Infants use the sound ‘mama’ and ‘papa’ to refer to their mother and father respectively (O’Grady 2005). Also, as words like ‘mama’, ‘dada’ and ‘papa’ are easy to pronounce, they are used by infants to indicate that they want something to be done (O’Grady 2005). For example, the infants use the sound ‘mama’ when they want to be picked, when they are hungry or when they are not feeling comfortable (O’Grady 2005). Infants use different sounds in babbling to convey different messages to their parents. The emotional bond between the parents and their infants is so strong that the parents intuitively understand the messages hidden in different sounds in babbling. They help their children to assign meaning to different noises by using these sounds themselves while talking to their children (O’Grady 2005). For example, children are taught that ‘mama’ means mother and ‘papa’ means father (O’Grady 2005). After some time, infants learn to use babbling correctly by using different sounds to mean different things (O’Grady 2005). In this way, babbling is the ‘language’ through which infants communicate with their parents. A child starts producing the cooing noises and speech-like sounds at the age of two to three months (O’Grady 2005). By the age of about 6 months, the speech-like sounds are fully

The History Of The Phuket Organization

The History Of The Phuket Organization Part I Phuket or Phuket Island is located on the west coast of the Andaman, part of the Indian Ocean. Phuket is one of most important travel destination of Thailand. It has natural beauty surrounded by the beach and mountains. Features like a powder white sandy beach and the beautiful blue waters known as Pearl of the Andaman Sea. Phuket has all facilities needed, Phuket international airport which is ready to facilitate traveler from all around the world. Nowaday, Phuket is heart of Andaman coast traveling which is waiting for many millions of local and foreign visitor to see it. Phuket, an area approximately 543 square kilometers or 339,375 rai, the province is the 75th largest in the country or second smallest of the country after Samutsongkhram province. However, it is the largest island of Thailand, length of the island from north to south about 48.7 km and the widest measurement from east to west and approximately 21.3 kilometers.Island surrounded by the Andaman Sea with over 30 of large and small islands in its territory. The word Phuket had been distorted from the Malayan BuGit which means mountain and the original use of the word Phukej which in the language of the Tamil people means Glass Mountain is the term used for the Tamil people calls Mani Klam. Besides, Phuket also has other names from the past such as LeamTakoh Jungceylon Silan Thalang and Thungkha etc. Phuket is a long historic city. In the past, formerly part of the Kingdom of Pornlink. Until Sukhothai age, it became a part of Takuapa town. The island had a reputation as a land of rich tin mines because the tin is the most in the country. The prospect of long-excavated over the past 500 years, the city was a small town at Thalang with Thai nobleman stayed and protected interests from trading with foreigner. In addition to mining, the rubber plantations, coconut orchards and fishery were found commonly in the island. Later in the year 2328 meet the reign of King Rama I, a war had caused the army and Myanmar army troops had invaded into the lands west beach in Thailand from Ranong Chumporn Chaiya to Nakhonsrithammarat. While the Bangkoks armies were in battle at Kanchanaburi, cannot move troops to help out right away. Myanmar had hit Takua Pa and Takua city and camped around Thalang city and wait to hit Prachuap. At that time, Phraya Thalang (Phaya Pimon Alya Khan) passed away recently and had not set a new ruler yet. His wife Madam Chan and sister named Muk were gathering troops and inhabitants. Help set up two large camps to protect city. Myanmar troops cant break through the camp, a month passed and no foodstuffs supplied to Myanmar troops and withdraw all troops finally Bravery of them in this was courage and great benefits to the nation. So King Rama the great ordered Royal decoration for the lady Chan as Thao Thepkasattri and Muk as Thao Srisoonthorn It is pride to the citizens of Thalang until today. Later, during the reign of King Rama 5, he gathered the western seaside towns and named as Territory Phukaj and the year 2476 has been canceled territory system then changed to Phuket Province since then. Today, Phuket province is divided into 3 districts named Muang Thalang and Kathu. State its mission, vision and major goals. Mission Statement: Phuket will deliver the best leisure experience as well as the fresh of natural environment. As the center of diversified sanitarium and wellness tourism place, people visit Phuket to escape from confusing life stress or illness and its life can be recovered here. Phuket experiences will bring people back to good Vision Statement: To make Phuket and perimeter province the worlds choice of relax and revitalize Major goals: To drive the strategy of the Phuket province, development goals are set as following 1. Become a center for world-class marine health tourism destination. 2. To raise the quality of life of people and maintains its unique identity of the local culture. 3. Management and utilization of natural resources and environment to keep it balance and sustainable. Analyze challenges and developments in relation to its marketing. Phuket is one of the global most attractive travel destinations for many years and it has been developing in term of facilities, commercial and sightseeing. These are good to facilitate and support the traveler to visit Phuket conveniently. However, the environment of Phuket has been decaying gradually. The famous Pathong beach is crowded by booths shops and people caused dirty and garbage around the length of beach that reduce the beauties of Pathong in nowadays. The rapid change of city also lead the number of criminal and robber increasing in recent year and it has been concerned with the security of traveler both Thai and foreigner. Challenge for development of destination marketing is how to sustain Phuket name in term of its intrinsic beauties with charming culture of Thailand and create more attractive place continuously. The opportunity of developing Phuket to successful travel destination is not only create reputation to single Phuket itself. Group of provinces around Phuket can make attractive places portfolio bigger and various. Development of Phuket in the past, it had been developed along with the group of city side strategically. And link in upper south provinces as well as national and international which can say that Phuket has changed in a certain level. The situation of a growing trend of tourism growth in Asia Pacific continued. Thereby enhancing opportunities for Phuket Using the existing base support various development opportunities that will occur in accordance with the following situation. World-class tourism reputation. Economic growth and significantly increasing of investment in the tourism and healthy and Elderly. Linked to regional and international development (Development of travel industry also improves the standard of local products services and educations). Development of tourism and fishery industry. Government supports strategically. Alert of global environment concern quality of life and sustainable development. To grasp existing chance, Phuket may position itself as health spa or health resort. Forest and beach resource of Phuket are attractive enough for normal travel and it can be developed typically with the development of the whole country but Phuket can differentiate itself and benefit from its natural resources and sightseeing. Revitalize spa or resort that target to people who escape from disorder of metropolitan, stress or in recovering from treatment of sickness can be good story to communicate to target visitors. Solid direction must be set and roadmap should be launched from government sector. Roadmap must gathering idea from entrepreneur around Phuket and provinces around. The group of leading resort and hotel in must be selected and pioneers to the projects as well as other investor who are professional in field of health spa or sanitarium. Explain the destinations marketing strategies. Background Phuket is one of the most famous tourist destinations and has undergone rapid and investment of international healthcare. Phuket can now offer the highest standards of welfare and medical care, blended with Thai hospitality. The principle of the health service with world-class hospitality warm and charming Phuket is conducive to health and wellness destination in the world. There is more to Phuket than its white sand beaches, fantastic bargain shopping, water and land sports and entertainment. Phuket hospitals provide patients access to highly qualified medical personnel. We emphasize that this international accreditation of key factors of success and a guarantee of our commitment to the best of medical services. The rapid changes in our world today lead us to the era thorniest issue. The world has changed, both positively and negatively, and development are most afraid of our humanity is the development of the disease. In short, if I may say, the disease has no barriers; people living anywhere in the world would have the chance to experience any kind of illness or disease. And most of the time, the disease can be cured for the license period. With this belief, Phuket is the best place for medical treatment; we have the edge when it comes to the availability of services. And you found that there was no time to queue or a long wait for medical treatments in Phuket. Situation Analysis In Thailand, health tourism is just in the early stage and trend of growth is vague without any direction from government. However, opportunity of dramatically growth is exist, from many important factors such as attractive resort town, good standard of medical services and lower cost of living. Therefore, global trend of wellness tourism is growing but Thailand is still laggard, big chance to fulfill demand of patient or retire people from developed country. SWOT Analysis Strengths Tourism resources are uniquely beautiful and diverse world-renowned. Appropriate and isolated location. A strong and diverse economic base. The availability of infrastructure and service facilities. Have a unique culture. High standard of wellness and medical services. Low cost of living and medical services expense. Weaknesses Security and tourist exploitation. Participation of citizens and public mind. Control and maintain standards of service. Dependence of foreign workers. Appearance of a natural earthquake risk area the tsunami. Language and Culture Barrier Lack of medical staffs. Opportunities World-class tourism destination. Economic growth and investment in tourism, health and the elderly. Traveling Thailand is strongly support from government sector. Threats Uncertainty of local political situation. Instability of global economic. International terrorism, international conflict and epidemic disease. Obsolete of laws and regulations. Destinations marketing strategies of Phuket could start from its own resources, people and culture. This to set the whole picture of culture and leisure experiences occurs spontaneously. Main strategies Assign strategic tourism of Phuket Pangnga and Krabi. Position and the definition of each provinces must stated obviously and use to communicate to target visitors. Development competitive capabilities of Provinces, defines each one clearly and develop core capability, resources and commitment of local community. Encourage local people to help promote their hometown to visitor. Sponsor local merchant or facilitator doing business at their place rather than move to Bangkok. Recommendations for this destination to pursue in the future. Phuket is normally well known in global travel destination from its quality beach resort and natural sightseeing. Target of bringing health conscious people to take an interest to Phuket is just to boost up communication of new story in health spa and sanitarium for patient and elder. The plan of doing this could be implemented by government and put into national development in tourism sector and keep monitoring the result and success rate among investor. Serious support from Thailand Authority of Tourism (TAT) is needed, new investor or existing player in resort industry may be supported in monetary promotion or tax policy. The uncertainty of local political is one of major obstacle to future and influenced to sustainable development of Phukets destination marketing. Different policy of different political parties may lead the development of Phuket and TAT policy support to the plan out of track. This might extremely influent decision of investor at first as well. Comment on your learning from studying this destination and preparing the project. Major sources of studying this destination are from internet and secondary data collected by TAT. Phuket is one of most interesting Thai travel destination and in focus of many study therefore information are not so difficult to find. The specific type of data to manipulate is the structure of process in government and it support that needed to counted on the project. Data is complex and hard to exactly verify how to get the real direction of organization under any political control. Part II You are requested to draft a NEW strategic plan for the selected case, not to show or analyze the existing one. At least 8 pages Strategic Tourism Business Plan Select tourism products (spa) Do the external environment analysis: -Society (POlitical, Economic, Technology, Socio-culture, International influence) -Task (customer, competitor, supplier, workforce, laws and regulation, shareholder) Do the internal environment analysis: -Structure, culture, resource (organization structure, business owner, shareholder, board of mgt, org culture, staff, techno and appliances) Do the product benchmarking with one competitor Do the product and market positioning: SWOT, segmentation Set the corporate direction (vision, mission, goal, objective) Design/suggest tourism business strategies -(Corporate(growth,stability, retrenchment strategy)/ -Business(promotion mkt, product, priceing, / -Functional Level Strategies(HRM) ) Six Senses Destination Spas are dedicated to transforming the lifestyle of its guests through a complete immersion into healthy and mindful living. They offer structured and personalized programmes that blend holistic fitness activities, organic fishetarian and raw foods cuisine, wellness education, self-discovery classes, relaxation and renewal. Preventative wellness is a fundamental component, combined with sound nutritional and naturopathic knowledge, which provides guests with the ability to consciously support their health and longevity, overcome and alleviate stress, and live a more healthful life, www.sixsenses.com/Six-Senses-Destination-Spas/index.php. Six Senses Destination Spas is located in Karon beach where the sand is white and clear view of seaside while slightly people have water activities around because it is danger zone of windy and high level of sea wave. The goals of the company are first to be profitable and introduce healthy course and program that is effective and create buzz among group of health conscious people which help create spa brand recognition. Vision Become leading combination on medical and beauty spa to meet the needs of clients in health and beauty by merging the Thai traditional know-how and modern medical innovation by the year 2015. Mission Set new standard of value added spa by blending folk wisdom together with modern science of treatment and science of beauty with professional medical team to increase customer satisfaction. Total solution of healing and treatment will be the top of program that prospects customer looking for not only local customer but also in global market. Objective To create a unique Thai spa massage and special therapist for global market. Report more than 10 million sales revenues by end of first year. Maintain average 25% of profit after tax after 2 years of operation. Maintain client return rate not less than 60% at the end of second year. Become very first choice of destination spa among potential target by end of first year. External environment analysis OPPORTONITIES The distinctive traditional Thai massage and the outstanding Thai hospitality presented through the well-trained therapists As for the government, it has been doing its utmost in promoting Thai spas. For example, Thailand is scheduled to hold ISPA Asia Pacific Conference Exhibitions in 2006, which, according to Watchara Phannachet, Deputy Minister of Industry, will be beneficial to the economy in general. Moreover, the government has provided training to personnel in the spa industry to enhance the standards of Thai spas. The Thai Spa Association and the Thai Spa Operators Association were set up to bring together all those involved in the local spa industry to steer Thai spas in the same direction, http://www.thaispaassociation.com/ In 2004 the Thai government implemented a policy to develop Thailand into a health service centre. The strategy is to make Thailand the centre for health services in Asia by the year 2010. With the Thai governments promotion of Thailand as the Healthcare hub of Asia, and Tourism Capital of Asia the future outlook for the Thai tourism industry seems promising. The continuous increasing number of visitors and the growing demand for health related treatments, it is anticipated that Thailand is a potential market for Danish suppliers of equipments, products and accessories for the hotel, spa and health related sectors. As people decide to change their habits and pursue healthier lifestyles because Higher rates of heart disease, increases in the incidence of cancer, record numbers of clinically obese people, and various other health scares have all drawn attention to the need for healthy lifestyle choices. Additionally, as modern medicine has progressed, doctors and scientists have greatly expanded their knowledge of the human body, exposing many health risks that were previously unknown. One-hundred years ago, doctors touted excessive sun exposure as beneficial, and heroin/cocaine combo sets, complete with syringes and needles, were sold in department stores. It is now common knowledge that too much sun can cause skin cancer, smoking can bring on any number of painful deaths, and eating a bit too much ice cream can pack on the pounds, increasing the risk of diabetes and heart disease. Last 1-2 years ago, most of spa businesses were open in hotels and resorts. This caused consumers some inconvenience to receive service and services fees of spa located in hotel or resorts are relatively higher than stand alone spa in the similar standard and quality. From premium price of spa in hotel forces those to focus on only hi end segment of customers. Therefore, stand-alone spa business which can offer high quality and charge at medium or medium high can fulfill large demand on the market. There are approximately 40% annual growths from a space of market conditions, most of which are open for not super premium like offering in resort and hotel. Support from government is also in form of source of funding which easier than in the past and cost of finance is decreasing from the trend of global interest rate. THREATS The intense competition in the market, data from 585 spas operating in Thailand state that 51% were day spas and 49% were destination spas co-located with accommodation. In the first stage of spa operation in Thailand, it is always available in major hotels and resorts but spa business is highly popular among consumers in recent day. Enabling the investors and entrepreneurs to start businesses as stand-alone and this kind of spa are increasing everywhere in Thailand leads to high level of competition. And substitute of spa products that help relieve stress, or healthy are also abundant. Generally, consumers can find products or services likes a fitness center in office buildings stand-alone or even in retail center, massage services are plentifully available in common commercial building. Other substitute is activities which people can join with no cost likes aerobic, running or bicycling in Public Park. Consumers have many choices in selecting the service by certain activities, those can be done without cost or very cheap to pay and people can access this kind of activity easier than spa in additional. A newcomer in the spa industry is medical spas. The primary purpose with medical spas is to provide comprehensive and complimentary therapies and treatments. Treatments primarily offered by medical spas are laser surgery, colon therapy, weight control, and various diagnostic packages aimed at analyzing ones individual health situation. Problems perceived by the tourists as medical spa may only be using the old science of treating diseases such as Treatment with acupuncture actually, the Spa will not only do that. It is very meaningful medical spas Investment and operating cost factor, the most recent import figures are collected during 2004, where 80% of the medical and health related equipment was imported. The main suppliers are USA with 40 percent of the total exports, followed by Japan (17 percent), Germany (14 percent) and UK (7 percent). In 2004 the Thai medical equipment market was worth approximately USD 371 million (Baht 14,270 million or DKK 2,261 billion). With positive expectations for the healthcare sector it can only be assumed that the value of the equipment market increases considerably in the future. Bargaining power of suppliers of products used in spa services is also rather high. Products such as heat and bowl system Jacuzzi sauna and steam room are mainly component in spa business but this group of products is needed to supply from international vendor then import through few local distributors. So this problem can flatten choice of quality product for a small business operator or new comer, http://www.wikinvest.com/concept/Health_%26_Wellness Internal factors analysis STRENGTHS Results-orientated approach is the way Six Senses Destination Spas proved to customer. After customers experience our program, they trend to invite friends or relatives to try too. This is the way to sustaining existing customers and attracting new customer to the business. A well-researched of each Thai traditional program to make sure the benefit and avoid negative affect possibly happened to customers. This to prevent unexpected negative result and also enhance product development dimension of Six Senses Destination Spas, long-term focusing. Experiences and good attitudes of staffs recruited is crucial, not only giving intensive training to new staffs and periodically training to update existing staffs for long term development but also looking for new staffs who are ready with experiences and attitudes toward spa services. WEAKNESSES High operation cost associated with spa components, equipment maintenance and payroll which reflect capability of both operation staffs and medical staffs. However, Six Senses Destination Spas cant avoid these kinds of cost because it will keep the business on top among other spa operators in the industry. The capability to services in limited volume of customers. As the need of highly trained staff and specific equipments, limitation to number of services offering daily may not flexible enough if demand of Six Senses Destination Spas increase too quickly. Limited area coverage. As planned to locate on Karon beach area, coverage area of business that customers may looking for accommodation or resort around our place as well. Product benchmarking with major competitor The main competitor who is offering luxurious range of beauty and health spa service in our sight is Lets Relax Spa. Lets Relax day spa was established year 1998 in Chiang Mai City. As we continue our excellent services, our valued clients tremendously spread the news of our exceptional services of our professional therapists. Therefore, as part of our gratitude, we make it a point to grow each day to serve you better and to suit your every need from treatments to branches. Lets Relax now has 6 day spas conveniently located throughout the kingdom, Chiang Mai, Pattaya, Phuket and Bangkok. www.letsrelaxspa.com/index.php?p=aboutus Strengths of the above services are offered: the proximity of the service of luxurious spa chain, prime location (Bangkok, Chiangmai, Pataya and Phuket) and name recognition. The weaknesses of these competitors are the general lack of promotion and penetration in international market. Our competitive advantage is wide open, and gives us the opportunity to service a large population that is not currently well served. When you include our service works energy. Competitive Profile Matrix (CPM) to reveal the competitive dimension of Six Senses and Lets Relax Product and market positioning Six Senses Destination Spas will automatically position itself as one of the best health spa in Phuket and Thailand southern area as well as among global spa arena. Bearing in mind that none of the other competitors can offer exact range of services we will, or that their staffs can be capable and trained like ours, and there are no health salons of our kind in the area, we will be able to provide services to some of Phuket population are not being exploited. There are no exact competitors, and some nearby competitors in Phuket and its perimeter. Six Senses Destination Spas also have corporate due with premium travel agency and higher grade credit card issuer. Market Segmentation Our target market will be divided by beauty spa and health spa. Beauty spa customers will be all ages and sexes, since health spa is relatively associated with specific group of customer especially elders. We anticipate that the beauty spa salon will also affect health salon happen in the same way. Thusly, our target market segments will be male and female professionals and retirees, age from 28 years, with individual incomes above THB 60,000 or household income above THB 200,000. Design/suggest tourism business strategies Business and marketing strategy Main strategies 1. Focusing on brand awareness by using advertising. 2. Facilitate customers to access our place by building network and transportation from major location in Phuket. 3. Building community relationships and word of mouth through the unique service and quality, friendly and supportive, and to establish the absolute reliability of our services. Promotion Strategies Our promotion strategy has two components Promotion of the first phase will focus on advertising, during and six months after our opening. Advertising in second phase will focus on all integrated communication and advertising in the long term and maintain awareness of brand and keep feel of top health spa in one of the best destination of the world. First phase Advertisement We will use local newspapers, local radio and magazines of social health, local, local television, mailings to all households in the immediate five mile radius, and mailings to all local affairs to premium wellness database. Internet Selective with related content website and our alliances will be used to penetrate international target customers. Alliances Services profile of Six Senses Destination Spas will be placed on our alliances resort hotel and hospital. Some real premium travel agency will be offered with our privileged services to its customers. Second phase Advertisement We will continue to place advertisements in local social and health magazines this year. Mail-outs will be done again to both our customers and follow database a year later after the opening. Radio and television will be when we have special sales in the most stressful times of the year. Television ads are not certain, we will evaluate effectiveness before implementing other case by case. Internet We will continue to have a comprehensive website. After six months, and certainly after the first year, we will evaluate the viability of having the target clients of advertising on our site, and vice versa, we will evaluate the viability of advertising on the target customers of our websites (if applicable). Social network such as facebook and twitter will be implemented after a year or when we have build customers base to create connectivity among experienced customers and this might form and spread out our reputation of services to the network easier. Alliances This type of advertising will be done as soon as we have grown beyond our threshold of profitability. We will also form alliances with an advertising company with whom we share common business objectives. We will also implement mutual benefits with our neighbors and restaurant business that will contribute to the local visibility. Advertising promotions with some restaurants will also be discussed.

Recruiting Changes in College Football :: Essays Papers

Recruiting Changes in College Football With the recent controversy and scandal surrounding the University of Colorado and the college football world, this off season has been one of the busiest ever. College Football has experienced an eye-opening revelation and these experiences call for major changes in the traditional recruiting practices. Last month, stories surfaced about the University of Colorado using sex, alcohol, and parties to lure blue chip recruits to their program. While these types of actions are prevalent at every major football program, this is the first time that they have been officially exposed. This exposure has started a chain-reaction of changes to the recruiting part of college football and has grabbed the attention of the United States Congress. The involvement of the most powerful government in the world shows the seriousness of the present situation and also that these inappropriate recruiting practices are not going to be ignored any longer. The face of college football will change dramatically and the results of this scandal will have a lasting impact for decades to come. For any person who follows college football and has a favorite team, this is an important issue because the traditional way that many of us have come to love, is about to disappear. It is amazing how an isolated incident, such as the one at Colorado, can incite such a large frenzy and call for change. The scandal started with a former recruit telling his experiences during his college visit in Boulder at the University of Colorado. His stories included wild parties with unlimited amounts of alcohol and the open availability to sex with the women of his choosing. The term used for these parties was "sex parties" and recruits were told that the women would perform any sexual act he desired. After the recruit made his experiences public, other stories began to surface from other recruits who had similar experiences at Colorado and other schools. The situation came to a boil when a former female player accused some of her team mates of sexual assault at one of these parties. Other students came forward with similar allegations of football players forcing sex from females at their parties. What started as small story ballooned into a very situation and it became very obvious that the recruiting game was out of control and in need of major change. After the stories surfaced out of Boulder, Colorado more stories began to surface around the country and even Brigham Young University kicked off four players for sexual misconduct.